RACE FOR THE PRIZE WITH BIZARRE:
‘CARE LESS’ VIDEO
“Who would win in a sprint between a Wizard, a Lion, a Soldier, a Mime, and a Clown?”
It may sound like the kind of chat you’d expect from a band who’ve spent weeks holed-up on a tourbus together, but in SHEAFS’ new video for ‘Care Less’ they put this very question to the test.
Place your bets, and check it out here:
In a hilarious new video co-directed with Sam Crowston (The Blinders/No Hot Ashes), Sheffield’s fastest rising five-piece dig out the fancy dress box and hit the running track of Sheffield Hallam University for a showdown like no other. Expertly synced to the break-neck tempo of ‘Care Less’, the clip is a bizarre and brilliant accompaniment to the band’s latest sonic offering.
Fielding ideas for the new video, SHEAFS explain how they finally landed upon its fittingly novel concept, plus some of the hurdles they encountered along the way:
“Essentially the costumes were used to emulate the attitude of caring less about your image and running a race in those outfits seemed like a fun idea! The running also mapped well to the tempo of ‘Care Less’ and it is pretty upbeat…It was shot in 30 degree heat and one of the lads had stitches in their leg”
Clocking in at a neat 2’30, ‘Care Less’ is a rush of adrenaline from the moment go. Produced by Dead Nature main-man and Spring King-pin: Tarek Musa, the track was quickly laid down in a matter of days at Whitewood Recording Studio, Liverpool, with additional mastering by Mike Cave (whom recently mixed and mastered Lewis Capaldi’s latest chart topping album).
The ‘Care Less’ track and video swiftly follows a Summer of frenetic activity for the quintet, that seen them release their sensational recent single ‘Popular Music’, win over crammed halls at Dot2Dot in Nottingham, Manchester and Bristol, but also play to a big hometown crowd at Tramlines Festival in Sheffield. Sealing the deal on a summer of groundbreaking shows, SHEAFS were also crowned ‘UK Talent Winners’ at Mad Cool Festival in Madrid this year.
The Mad Cool honour follows consistent support across major national radio station including BBC Radio 1 (Huw Stephens, Phil Taggart), BBC 6 Music (Steve Lamacq, Chris Hawkins & Tom Robinson), Radio X (John Kennedy, Gordon Smart), BBC Introducing (Dean Jackson & Christian Carlisle) & Virgin Radio (Edith Bowman); support that confirms all eyes are on this most promising of bands’ every move.
Following a stint of high profile support slots with the likes of The Amazons, The Coral, and Idles, plus their recent tour with US rockers Greta Van Fleet which saw them win over audiences all over Europe and at packed-out room at London’s Electric Ballroom, SHEAFS now look forward to a headline tour of their own. Slating-up gigs this Autumn at prestigious venues such as The Foundry in Sheffield and Rescue Rooms in Nottingham, don’t miss the band as they blow the roof of some of their biggest shows to date:
SHEAFS – AUTUMN HEADLINE TOUR DATES
27th September The Foundry, Sheffield
2nd October Colours Hoxton, London
5th October Night & Day Cafe, Manchester
11th October Rescue Rooms, Nottingham
12th October Think Tank?, Newcastle
SHEAFS – ‘CARE LESS’ – IS OUT NOW
Lawrence Feenstra (vocals), Chris Goodacre (guitar + backing vox), Charles Mellor (guitar), Callum Wright (bass + backing vox), Charlie Eastap (drums)
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