“Uniting elements of nineties cyber-techno, trap, pop, and indie to create her own unique hard-edged sound” – Metal Magazine
Swedish alt-pop artist / producer / label owner REIN is poised to announce a brand new release with the arrival of ‘DYSTOPIA’ and simultaneously drops a hedonistic, raucous visual clip of ‘REINCARNATED’, the working title of her debut album out now.
Borrowing heavily from iconic pop-culture references, REIN channels the spirit of 90s Riot grrrl attitude, fusing elements of 90s cyber-techno, trap, pop and indie to dizzying effect. She says: “For ‘DYSTOPIA’, I wanted people to interpret the song for themselves. I always wanted to write the perfect song about a Dystopian future. I’m very proud of it. And for the video ‘REINCARNATED’, it is set in a post-apocalyptic world. I met GIA who is the director last summer and it was a match made in heaven. We are both very creative and powerful women who love to do extraordinary things and this is the result. I’m extremely proud of the outcome and we had such a blast while making it.”
The Stockholm based musician, REIN was kicking off her career in 2016 with her self-titled EP, and following through with the “Freedoom” EP in 2017 where she collaborated with the death electro founder (Owl Vision). REIN has since amassed positive critical reception in her home country and got signed by Playground Music Scandinavia. Her unique sound and style led to two P3 Guld nominations (Swedish National Radio P3) in the categories “Newcomer of the Year” and “Dance of the Year” in 2017. Her hard-edged, explicitly anti-authoritarian, woman empowerment music has drawn influences from various styles from electronic music. With powerful songs such as, “Missfit,” “C.A.P.I.T.A.L.I.S.M.,” and “I Don’t Get Anything but Shit from You” she has appeared on Sziget Festival, Electrowerkz, Vega, Reeperbahn and Eurosonic.
In 2019 she did a collaboration with Tony Senghore and Joakim Åhlund (Teddybears) covering the famous 90’s hit “Electric” by Leila K. The song was added to the Volkswagen ad for their new electric cars. Later that year she started her own label REIN RECORDINGS and released her first single ”OFF THE GRID” from her debut album.
2020 was the year she released her critically acclaimed full-length debut album, “REINCARNATED” were she collaborated with co-producer Carli Löf from (Off the meds). She also won the prize from SKAP (Sweden’s music creators & composers organization) for best electro.
‘DYSTOPIA / REINCARNATED’ is released 9th April via REIN Recordings