Power-pop band The Persian Leaps release album Pop That Goes Crunch

Anthology album chock-full of 18 delicious power-pop gems; premiered on Glide Magazine

SAINT PAUL, Minn. | October 12, 2018 – Power-pop / indie-rock band The Persian Leaps released their album Pop That Goes Crunch today. In a unique forging of their own path, it comes as the band’s debut full-length, but also as an 18-song “best of” anthology release. A selection of seventeen choice tracks were taken from across the band’s five EPs, and revisited with full remix and remastering work, alongside re-recorded sections. Glide Magazine premiered the release, saying “at times blistering and raw, and polished at others, the album captures the full spectrum of The Persian Leaps.” Pop That Goes Crunch is a reflection and celebration of the band’s music to date.

The majority of production work was done by Neil Weir of Blue Bell Knoll, who the band used for recording their previous releases. Vocalist Drew Forsberg shared on the decision and process of revisiting past material. “I chose our favorite songs to play live and sequenced the album as I would a set list for a live show. It was an interesting process to revisit all the previously recorded material with Neil Weir. We both know a lot more about how to get the most out of a Persian Leaps song than we did at the start, so even for songs where we only remixed the original tracks, I feel like the results are vastly superior.” With a few tracks taken from every EP the band has ever released – at a rate of one per year, for the last five years – Pop That Goes Crunch provides a culmination, showcasing as Forsberg says, “what I think is our best work (even better now, in some cases).”

Across the album, Forsberg and Weir worked together to hone each track to its absolute best, for a collection of power-pop perfection. “For several songs, I re-tracked my lead vocals and/or guitars to capture better takes, without changing much about the arrangement. For the older song “Entropy,” we went even further, stripping away all of the original tracks except for the bass and drums,” shared Forsberg. The band even went as far as to utilize tracks from a live session of “Not That Brave” onUniversity of Minnesota’s Radio K, with additional edits. “I loved that song but always felt like the live performance was far better than the studio version included on our first EP.”

The only brand-new track on the record comes with the single “Time Slips”. Bittersweet and nostalgic, Forsberg wrote the track in reflection of his grandparents. Close to them as a child, he found himself drift away from them in the day to day hustle of adult life. On their passing, he found himself regretful that he wasn’t more involved in their lives. Full of fuzz-guitar and harmonic vocal melodies, it’s a catchy yet moving track that fits right amongst the collection.

Although it may be an anthology of sorts and untraditional approach to a debut full-length, Pop That Goes Crunch provides a perfect introduction to The Persian Leaps sound for new listeners. It also marks a transition for the band, who have announced they will now be operating as a studio-only project. Always punctual and ambitious in their release schedule, Forsberg disclosed, “we’ll release a full-length of new material in the fall of 2019, with another full-length likely in 2020.” Pop That Goes Crunch was released via Forsberg’s label Land Ski Records, and is available everywhere today including Spotify, Apple Musicand Bandcamp. Physical CD’s can be ordered via Bandcamp as well.

 

FOLLOW THE PERSIAN LEAPS

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ABOUT THE PERSIAN LEAPS:

The Persian Leaps” began as a phrase singer/guitarist Drew Forsberg doodled in a notebook margin during a college Greek Archaeology course. He wrote music independently under that name for years, until finally assembling a full band in 2012 to perform and record driving, chiming music influenced by The Smiths, Guided by Voices, and Teenage Fanclub.

The Persian Leaps have adhered to a disciplined schedule of concise releases: each fall bringing an EP of five songs totaling fifteen minutes or less. In 2013, the Persian Leaps released debut EP Praise Elephants, which NME Magazine described as a “celestial guitar jangle”. The band completed a follow-up EP Drive Drive Delay in 2014, praised by XS Noize for it’s “instantly catchy melodic harmonies layered on top of droning guitar.” In 2015, the band released High & Vibrate, an EP championed by The Big Takeover for its “big-time hooks, upbeat attitude, classic power-trio punch.” 2016 saw the release of Your City, Underwater, which earned a spot on The Big Takeover’s Top 30 EPs of 2016. In September of 2017, the band’s fifth EP Bicycle Face was delivered yet again to fan and critic praise. Named for a 19th-century medical condition concocted to scare women away from biking, Bicycle Face was described as a “perfect power pop cocktail” by 50thirdand3rd.

WHAT THE PRESS ARE SAYING…

“…Forsberg’s melodic primacy and the group’s dynamics make them stand out from the quadrillions. It might take an LP to make multitudes heed, but the Persian Leaps are dependably terrific.” – The Big Takeover

“True to form [The Persian Leaps] embrace the sounds of 80s and 90s jangly college rock like Hoodoo Gurus and The Posies with the menacing guitar sound of The Smithereens. The result is a perfect power pop cocktail.” – 50ThirdAnd3rd

“The Persian Leaps’ power pop will remind you of the more muscular sounds of Teenage Fanclub, Guided By Voices and Matthew Sweet, but also the ironic vocal style of ’80s and ’90s post-punk bands.” – Hyperbolium

 

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