Orange Amplification Sponsor Rally Driver James Williams

Orange Amplification Sponsor Rally Driver James Williams

In Challenge For British Rally Championship

Orange Amplification is delighted to announce its re-entry into motorsports and its sponsorship of up and coming rally driver, James Williams, for the Motorsport UK British Rally 2023 Championship. In the 2022 championship, his debut season, James was placed third overall and first rookie.James is a young Welsh rally driver who has rapidly made a name for himself in British rallying. Whilst competing in the Junior Feeder series, he notched up three wins and six further podium appearances. Williams’ move to senior competition got off to a flying start in 2022 and he plans to be even more successful in the coming season in his new Ford Fiesta Rally2, prepared by NPL Motorsport in conjunction with MSPORT.

When Williams met Cliff Cooper, Orange Amps Founder and CEO, it became clear they shared a common ethos. Williams commented, ‘It is an absolute honour to be representing such an iconic brand and if one thing is for sure, the livery will definitely catch everyone’s attention in 2023.’

Orange’s collaboration with cars started in 1969 when they produced their iconic Orange Buggies and then progressed to sponsoring the famous BBC DJ Johnnie Walker in an Orange stock car in the early 70’s. We are very excited to be working with James on his challenge in the 2023 Rally Championships’, commented Cliff Cooper.

Spot the ‘Orange’ rally car and its driver throughout the 2023 Motorsport UK British Rally Championship Calendar:

Round 1 – Malcolm Wilson Rally – Cockermouth – 11 March
Round 2 – Beatson’s Building Supplies Jim Clark Rally – Duns – 26/27 May
Round 3 – Ardeca Ypres Rally – Ypres, Belgium – 23/24 June
Round 4 – Modern Tyres Ulster Rally – Newry – 18/19 August
Round 5 – Get Connected Rali Ceredigion – Aberystwyth – 2/3 September
Round 6 – Trackrod Rally Yorkshire – Filey – 22/23 September
Round 7 – Visit Conwy Cambrian Rally – Llandudno – 27/28 October

To find out more about the British Rally Championships and James Williams please visit and To find out more about Orange Amps please go to


James Williams (Right), Dai Roberts (Co-Driver Left)

Orange Buggy Circa 1969

BBC DJ Johnnie Walker with Orange Stockcar and Orange Staff

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About Orange Amplification

Orange Amplification has been a pioneering force in guitar and bass amplification since 1968. It has built a reputation for delivering innovative technology with uncompromising attention to detail and quality. Globally regarded as the best British guitar amplifier manufacturer for both design and build, Orange dominates the world’s stages and studios. Iconic performers as diverse as Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Slipknot’s Jim Root and Rush’s Geddy Lee are proud to stand in front of the unmistakable equipment and rely on its unique tone.