Based out of Los Angeles, CA, Vanilla Sugar continuously pushes the envelope of unprecedented sound. Vanilla Sugar combines comprehensive Alternative/ Electronic sample infused music with an electrifying stage performance to create an experience that is both refreshingly unexpected and addictive.

For any of our readers who are unfamiliar with yourself / yourselves tell us a little bit about your band / project.

Vanilla Sugar is made of Alternative / Electronic music, a pop vocal sensibility, with a Metal influence.

What was your earliest memory of music that peaked your interest?

My dad is a musician and I always admired him while growing up (still do, Dad! Love you!) he always played in bands as well. I started sitting in during his piano lessons when I was 4 and my love for playing music grew from there.

Who was the first album / single you purchased?

The first album I bought was “One by One” by The Foo Fighters.

When did you first pick up your respective instrument / or start singing?

I first started playing piano and singing when I was 4. I picked up guitar at the age of 12.

What route did you take with your music / instrument / lessons / music school / self-taught and any fond memories of that journey?

I started with piano lessons, and continued with band from elementary – high school. My fondest memory of learning music would be the moment that I could read sheet music for the first time and understand what it meant.

Who were your hero’s as a young musician that inspired and pushed you to want to be a musician too?

My Dad is a big factor in me being a musician today. I always thought it was so cool how he would play shows every weekend and get to play out of town gigs as well. I got into KoRn in junior high and wanted to create a heavier sound.

Is there one particular album or song that gave you a “Eureka” moment from your youth that made you want to be a musician?

The song, Right Now, by KoRn made me want to be a Metal musician. It led me to different types of music and other bands…it definitely helped create the music I write today.

What was the best gig you’ve ever attended?

I saw Rammstein at the TMobile Arena in Las Vegas. It was hands down the best show I have ever seen. The performance was great and the show was a huge production!!!! Explosions, fireworks, flame cannons… insane!

Do you have any musical guilty pleasures?

 I really love Britney Spears, and I also listen to Classical Music.

About Now:

So any new music in the works currently or just released?

My new single will be released in a few months! This new song is totally different from anything I’ve released before. I’m very happy with it and excited to share it with everyone. I am also working on my debut album, called, “She”. It’s been a long time in the making. It will be out Jan 2020. The music is a combination of high energy- dark and creepy synths topped with a floating, haunting vocal.  I will be touring the album in January in the US, starting in Texas and ending in California. I am looking forward to each city!

Where and when did you record it?

I have been recording it over this past year (2019) at Jim Finley Productions in Los Angeles, CA.

How does the song writing process generally work for you?

It usually starts out with a synth melody. The drums and other instruments fill in from that. The last thing I add to a song are the vocals…Sometimes I’ll have cool vocal ideas in the car while driving. I’ll record that on my voice memos app and save it for when it comes time to find the right vocal melody for the track. I get a lot of my lyrical inspiration from life experiences, and musical inspiration from horror movie soundtracks.

What route have you taken to build up and establish a fan base locally & beyond your local area?

I travel the West Coast of the US often, starting / ending in either California or Texas. I am ready to explore other parts of the world as well!

What is the music scene like locally to you and where do you fit in?

Los Angeles has a great music scene. There is always something happening every night. I play shows around town once a month. I’m also a concert photographer – if I’m not performing at a show, I’m shooting it!

Do you feel there are enough venues around you to help promote and establish up and coming bands like yourself? I do.  Luckily, there are so many venues where I live.

What would you like to see ideally to help hard working bands / artists get better exposure and opportunities to make a living form their craft?

I would love for venues to allow people to have photos taken of their set without having to pay extra to have a photographer / videographer. Also, all friends should support their musician pals and go to their shows.

What is the best piece of advice you have received on your journey thus far?

To be front facing with your audience as much as possible. It keeps the show even more energetic!

What would you say has been the biggest lesson you have learnt on your journey to date?

To always plan for extra time when on the road. I’ve been through so many unexpected time changes and weird traffic situations.  I try to be at least an hour early wherever I go now!

With the music industry always constantly changing – how have you had to adapt to the ever-changing landscape?

It’s definitely an ongoing learning process. The biggest change I’ve noticed is people leaning towards hyping up single releases instead of albums. I pretty much feel out what’s happening around me and make adjustments to strategies from there.

Does the introduction of New Technology / Digital Age / Social Media etc enhance your life as a musician or do you feel it can be more of a hindrance?

I feel like it definitely enhances things. I can reach people on the other side of the world through social media in seconds, all the places where printed flyers couldn’t go!  I think it’s also amazing as a fan to be able to communicate with musicians through things like Facebook & Instagram.

The Future:

So moving forward what’s next for you?

I am releasing my debut album in Jan. I then hit the road and will be touring for the majority of 2020! I have two music videos coming down the pipeline soon as well.

How do you see the evolution of yourself as an artist?

I’ve grown a lot from when I first started. Even within a year, I found myself becoming more confident as an artist. The stage becomes more of a home for me every day. I found my place vocally as well.

Do you have any short-term or long-term goals in mind?

Ideally as a long term goal, I see Vanilla Sugar continuing to tour globally, and releasing new material often! I would love to tour forever… as for a short term goal, booking a 2 week European tour is next on my plate.

If you could tour with any band or artists who would that be?

I would love to tour with Grimes or Billie Eilish.

Based out of Los Angeles, CA, Vanilla Sugar continuously pushes the envelope of unprecedented sound. Vanilla Sugar combines comprehensive Alternative/ Electronic sample infused music with an electrifying stage performance to create an experience that is both refreshingly unexpected and addictive.

My new album will be out Jan 3, 2020. Please follow me on Facebook & Instagram – I am Live every Thursday night at 7pm PST to get to know my fans.

Facebook.com/vanillasugarmusic

Instagram.com/vanillasugarmusic

YouTube.com/vanillasugarmusic

Twitter.com/vanillasugarhtx

Vanillasugarmusic.com

 

 

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