METALLICA ANNOUNCE TWO NEW COLLABORATIONS:
PREMIUM WATCH BRAND NIXON & BLACKENED, A NEW BLEND OF STRAIGHT AMERICAN WHISKEYS

Media Alert 31st August 2018

METALLICA ANNOUNCE TWO NEW COLLABORATIONS:

PREMIUM WATCH BRAND NIXON & BLACKENED, A NEW BLEND OF STRAIGHT AMERICAN WHISKEYS

Nixon is thrilled to announce a collaboration with one of the original sideways thinkers: iconic rock band, Metallica. The hard core collection, which includes six watches plus two Limited Editions, was born of long-shared mutual respect for upstarts who buck the system and wind up changing it for good.  Nixon x Metallica will be available from 10th September 2018  both in stores and online at Nixon.com. The collection includes six hard rocking models, plus two special limited editions.

Master Distiller extraordinaire, Dave Pickerell in collaboration with Metallica, Sweet Amber Distilling Co and Meyer Sound will unveil the next evolution of whiskey this autumn with BLACKENED. The spirit isn’t just inspired by the iconic band’s music, it is literally shaped by it. The team behind BLACKENED has taken the concept of sonic-enhancement and turned it into BLACK NOISE™, a patent-pending process that uses Metallica’s own music to shape the flavour of this unconventional American whiskey.
Metallica and long-time collaborator, Meyer Sound had already engineered a proprietary subwoofer that could amplify the low frequency sound waves that Metallica used specifically to hit that range, a hallmark throughout their music. It was pure coincidence that the low frequency range needed for BLACK NOISE™ (sonic-enhancement) was the range that Metallica frequented in their music. The process of sonic-enhancement that would define the finishing process of BLACKENED was born.
BLACKENED will currently only be available in the U.S but news on additonal markets will be updated on https://blackenedwhiskey.com

ABOUT METALLICA
Formed in 1981 in the deepest underground, Metallica has become one of the most successful and influential acts in musical history, having sold nearly 120 million albums worldwide while playing to millions of fans on all seven continents. Their multi-platinum discography includes 1991’s “Metallica” (commonly referred to as The Black Album), with sales of over 35 million copies globally (17 million in the U.S. alone).  The band’s latest album, “Hardwired…to Self-Destruct,” released on November 18, 2016 on their own Blackened Recordings label, charted at #1 in 32 countries.
Metallica has also garnered numerous awards and accolades, including nine Grammy Awards, two American Music Awards, multiple MTV Video Music Awards, and was inducted into the Rock and Roll Hall of Fame and Museum in 2009.  In June of 2018, the band were awarded one of the most prestigious musical honours in the world: Sweden’s Polar Music Prize.

37 years in and counting, Metallica’s fiercely independent spirit continues to inspire a loyal and growing fanbase, with nearly 50 million aggregate followers and subscribers across Facebook, Twitter, Instagram and YouTube—and of course the millions attending their current WorldWired tour.

About Nixon
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 90 countries, Nixon’s product range has grown to include select softgoods, leather goods, custom audio products and more. For more information, please visit nixon.com.

About Dave Pickerell
Master Distiller Dave Pickerell, a luminary in the world of whiskey, is one of the nation’s preeminent distillers. Dave is currently the Master Distiller of  WhistlePig Whiskey, and BLACKENED, a new Straight American Whiskey, which is a collaboration and partnership between Metallica and Dave Pickerell. Before joining BLACKENED and WhistlePig, Pickerell spent 14 years as Master Distiller for Maker’s Mark in Loretto, Kentucky and has since established and advanced a multiplicity of distilled spirits projects both domestically and abroad.

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