NASHVILLE, TN. / LONDON, UK. – (1st April, 2021) — “One of Country music’s most promising young stars,” (Whiskey Riff), Lainey Wilson today will debut the cinematic music video for her US Country Radio Top 30 single, “Things a Man Oughta Know.” The ‘Bell Bottom Country’ singer will partner with YouTube and iHeartCountry to premiere the dramatic video, partially filmed in Lainey’s own home, which accentuates the importance of discernment, especially when character and intention are at odds.
At 6pm BST / 12pm CT Lainey will be premiering the video on YouTube alongside a live chat with fans as it airs. Tune in HERE. Continuing the celebrations, Lainey, who is iHeartCountry’s newest On The Verge artist, will go live on their Instagram at 7pm BST / 1pm CT, with an Instagram Live Group Chat hosted by Emily Curl, welcoming fans, collaborators and actors who starred in the music video.
“I hoped that people would connect to this song and it’s been so incredible to see just how strong the reaction has been,” said Lainey Wilson. “For the music video, we wanted to create a piece of art where people could watch it and feel something all over again.”
The suspenseful video which depicts a way a man “got it wrong” is Lainey’s first music video as a signed artist and incorporates many personal elements. In addition to filming the video locally – you can’t get much more local than her own kitchen – Lainey brought in longtime friend Sean O’Halloran to help direct the short film alongside co-director Chris Ashlee. O’Halloran’s daughter also appears in the film, as well as Lainey’s friend and Luke Combs band member, Kurt Ozan.
“Things A Man Oughta Know” has been a fan favourite and called a “song every Country fan needs to hear” (Taste of Country) and a “must listen” (Rolling Stone). With more than 43 million on-demand streams, it has been featured on key streaming playlists and is currently in the Top 10 on Sirius XM’s The Highway’s Hot 30 Weekend Countdown. She continues to see significant increases in sales, consumption and streaming, landing her in the fourth spot on the Shazam Discovery Chart (US) as well as the Shazam Discovery Top 50 (Global).
The “bona fide redneck warrior princess” (Saving Country Music) released her hotly-anticipated album Sayin’ What I’m Thinkin’ in February, with a UK physical CD/vinyl release due on April 16th, and the excitement surrounding the buzzed-about newcomer only continues to build. Proving worthy of being named as “one to watch” and “must listen” by many (Spotify, Pandora, MusicRow, Rolling Stone, CMT, The Boot, Sounds Like Nashville, etc.), the album has garnered more than 60 million streams in the US alone as well as a slew of critical praise with several outlets identifying it as an “early favorite for album of the year.”
The honesty-driven body of work is a statement of who Lainey Wilson is, what she believes in and the power of authenticity, with People calling it “a worthy reflection of the woman she has turned out to be.” In addition to being a lifelong custom for the Louisiana native, the album title serves as a wink to the candour that was infused in her songwriting process, as Wilson’s playful, clever, sassy, soulful, strong and unbridled nature is on full display throughout the project. Watch the television-worthy live performances that bring the album to life with Part 1 and Part 2.
ABOUT LAINEY WILSON:
“One of Country music’s most promising young stars,” (Whiskey Riff) Lainey Wilson is the total package. Earning the enthusiasm of the industry, named as an “Artist to Watch” by Spotify, MusicRow, Pandora, The Boot, and Sounds Like Nashville (to name a few), included in CMT’s “Next Women of Country” and “Listen Up” programs, and recently chosen as iHeartCountry’s newest On The Verge artist, the Louisiana native is one of Nashville’ most buzzed-about new artists, garnering early praise for her “unabashedly down-home and unflappably worldly” (NPR) style and exhibiting “just enough scars and pragmatism to write great, universal country songs” (Taste of Country). Her music has already been featured in the hit drama series Yellowstone three times, graced the Grand Ole Opry stage and was covered in publications like Forbes, Rolling Stone, New York Times, Billboard and NPR. With a rockstar stage presence, her artistry has taken her across the globe, performing for sold-out crowds throughout the US, UK, and Germany with notable names like Justin Moore, Tyler Farr, Ashley McBryde, Randy Houser, Josh Turner and more.
The “vocalist of unmatched talent, humbled by her characteristic humor and wit,” (American Songwriter) left her small farming community in a camper trailer to chase her dreams and has been carving her own unique place in the country music landscape ever since. Creating a sound and style all her own with “Bell Bottom Country,” which blends traditional Country with a modern yet retro flare, Lainey is a fresh, fierce voice in Nashville. A prolific writer (having co-writer credits on songs by artists including Luke Combs), Lainey shares her feelings, stories, experiences and understandings through her music. Described as “a cross between easy listening and hard truths” by The Boot, Lainey’s music (and character) is largely driven by her values and self-conviction. Her new album, produced by GRAMMY Award-winning mastermind Jay Joyce (Eric Church, Miranda Lambert), Sayin’ What I’m Thinkin,’ was released in February 2021 via BBR Music Group/ Broken Bow Records to incredible praise, with many labelling it as one of the best albums of the year. Following the sentiment of the title track, the entire album is rooted in authenticity, honesty and thoughtfulness—representative of Lainey’s own character. The album includes her current radio single and “song every country fan needs to hear” (Taste of Country), “Things A Man Oughta Know.” With more than 43 million streams, the song is a fan and critic favourite, spurring a flurry of activity across social media as well as included in “must listen” lists in publications like NPR and Rolling Stone.