|As you have never seen him before, KSI (which stands for Knowledge, Strength, Integrity), real name Olajide “JJ” Olatunji’s new album promises to prove his critics wrong with features from Migos’ Offset, American singer-songwriter Jeremih and London-born Aiyana Lee.
Hoping to surprise fans with the release, KSI claims: “I hope this album empowers people and allows them to believe in themselves and conquer any obstacle in their way, no matter the circumstances. I hope this will silence a lot of sceptics. I’ve been doing music for over 10 years and constantly show growth. Hopefully they see that too.”
“What You Been On” is the first song on the album, a boastful track for those who have doubted the rapper to date. The lead single from the forthcoming album “Cap” featuring American rapper Offset will address those that deceived him and how he always bounces back.
We see an intimate side of JJ for the first time in “Bad Lil Vibe” featuring American rapper Jeremih and track “How It Feel” dedicating the latter to his long-term girlfriend showing how much, he appreciates her.
Talking about the title of the album, he says that “he felt dissimulation was the perfect name for the album – concealment of one’s thoughts or feelings.” He continues: “I conceal a lot when it comes to personal things in my life. I also wanted to try and portray the difference between KSI and JJ in my music.”
Teaming up with Aiyana Lee, niece of the legendary David Ruffin, “Killa Killa” is the track that shows how KSI is killing the game in more ways than one. When he puts his mind to something, he normally succeeds. This song is a reminder that the British-born entertainer quickly evolved from YouTube sensation (with over 30 million subscribers), to boxing champion (who defeated Logan Paul in a highly-buzzed-about Staples Center match in 2019), to a bonafide, respected artist. “Domain” is the powerful track from the new album that proves he owns this hybrid space.
His 2019 debut single, “Down Like That” featuring American rappers Rick Ross, Lil Baby and hip-hop producer S-X, hit #1 on the iTunes chart, a rare and impressive feat for an emerging artist. KSI is consistent with new track “Undefeated” which will show he will remain triumphant even as the underdog.
His follow up single “Wake Up Call” ft. American rapper Trippie Redd which is KSI’s message to the doubters that he is still here and proving people wrong entered the Official Big Top 40 at #3 which was followed by a star-studded performance on BBC One Sport Relief, helping to raise over £40 million for the charity.
Feeling on top of the world, “Poppin” featuring Lil Pump and Smokepurpp landed the #1 music video top spot in the UK surpassing Future, SAINt JHN, Tones & I, Drake, The Weeknd and Dua Lipa. On 1 April, KSI launched the Poppin challenge giving fans the opportunity to record a verse to the instrumental for the chance to appear on the Poppin Remix on the deluxe album. KSI selected his top picks which were then voted on by fans. With over 5 million views in the first 24 hours on TikTok, the competition raked in over 850,000 votes from around the world.
The Watford-born rapper says that “there is more to come. There will be a deluxe album too. And after that, we’ll see where my road takes me. As soon as I’ll be able to tour, I will tour”. The new album from KSI “Dissimulation” is available to pre-order now.
He has previously covered The Sunday Times Magazine and since appeared on BBC Two’s Top Gear, BBC Breakfast and ITV Lorraine. His crossover from YouTube into the mainstream is unprecedented with appearances confirmed for him to appear at high-calibre music festivals including Reading and Leeds, Longitude and Weekender Jersey later this year. His debut festival appearance at Parklife has been cancelled due to the corona virus outbreak.
With over 21 million YouTube subscribers, the music phenomenon possesses the third most-followed music channel in the UK behind Ed Sheehan and One Direction with a combined social media reach of over 50 million. KSI boasts 6 billion views on YouTube, 5.6 million followers on Twitter, 8 million followers on Instagram, and 3.2 million monthly Spotify listeners.
PRE-ORDER THE NEW ALBUM “DISSIMULATION” FROM KSI [HERE]