Kontrolla Music Group launches, partners with Vydia & announces post-hardcore outfit Valiant Hearts

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(SEPTEMBER 15TH, 2021 // LOS ANGELES, CA)

Founded by Anthony Pacheco (simpl.) and Chelsea Coronin (Famined Records), Kontrolla Music Group was born with a simple idea in mind: to break ranks and offer musicians more artist-centric deals.

With Kontrolla, artists don’t have to part ways with their masters, nor will they be left to their own devices when it comes to planning, organizing and releasing a record. Kontrolla will provide distribution, funding and marketing, all in house, to give artists guidance, structure, services and combined decades of experience in the music industry.

Kontrolla Music Group is Powered by Vidya
Vydia is an end-to-end music technology platform that provides labels with the infrastructure and tools to power their business. With a full suite of services, Vydia offers supply chain, global distribution, analytics, rights management, payments, detailed revenue reporting, and marketing. Vydia is a premium partner of leading digital service providers such as Spotify, Apple, TikTok, Vevo, YouTube, and Facebook. Combining innovative technology with industry expertise, Vydia is distribution re-imagined.

Kontrolla Music Group’s first release comes from Australia/Russia post-hardcore outfit Valiant Hearts (below), who unveil new single “Elevated Being” on September 17th.

Chelsea Coronin spoke exclusively to Metal Insider, to discuss the new release.

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ABOUT THE FOUNDERS:

Anthony Pacheco has consistently been able to push the envelope when it comes to artist development and marketing strategy. Anthony’s perspective on the industry has helped both developing and established artists get to where they want to be. Anthony has worked releases through Warner Music Group, Universal Music Group, Sony Music Entertainment and others, and is ecstatic to bring these experiences to the indie world. When Anthony isn’t marketing an artist, TikTok is where you can find the gospel of music marketing being shared amongst 30k+ individuals.

Because at Kontrolla Music Group, there is one focal point: the artist will always be in control, behind the wheel. We are coming along for the ride.

Chelsea Coronin has owned and operated independent record label Famined Records. The label has been home to various alternative artists such as The Afterimage, Speaking with Ghosts, Time the Valuator and more. Chelsea’s drive for developing artists has led to some amazing accomplishments across her roster, such as upstreaming to bigger labels/deals, securing editorial placements on DSPs and more. With millions of streams and hundreds of releases under her belt, Chelsea has an ear for good music and knows how to bridge the gap between the artist, the fan, and the team.

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