S-X: the Wolverhampton wonderkid loved by Lil Wayne and Rick Ross
The Guardian Guide


(LONDON, U.K., FRIDAY 18 SEPTEMBER 2020) Critically acclaimed musician S-X releases his debut single ‘Dangerous’ from his forthcoming record distributed by Eterno Music / Universal Music Group. Sam Gumbley, known to fans as S-X, goes it alone as an artist with his emotive brand of R&B after producing hit records by Childish Gambino, Skepta, J Cole, Chance The Rapper, Lil Wayne, Tinie Tempah and more. The song ‘Dangerous’ is out today and available on all streaming platforms. Listen to ‘Dangerous’ [HERE].

To coincide with his latest offering, the GRAMMY nominated singer, songwriter and producer releases a new visual to accompany ‘Dangerous’ which exclusively premieres today on 1883 Magazine [HERE]. The brand-new video and lyrics; “when people try to put me down, and I don’t want be around” are an authentic and honest representation of S-X’s experiences in dark times and struggles in life with relationships, friendships and himself which he hopes will connect with his extremely loyal, fast growing fanbase. Watch the official music video [HERE].

On the day of the new release, S-X says “I can’t believe that after 8 months, I’m finally back! My whole album is ready, and I’ve got a whole arsenal of music set for release early next year. I can’t wait to get back on tour for fans to hear it live too.

Named SX by a friend at school, Sam added the hyphen which has fast become the iconic brand in itself known to thousands of fans worldwide. As a teenager living in Wolverhampton, music was the only escape from falling into another trap. He would travel to London and wait outside the BBC Radio 1 studio in the hope to speak with key industry figures that he admired including MistaJam. At the age of 28, he has remained true to himself and since hustled his way to become one of the hottest artists to watch right now. Humbled by his Wolverhampton roots surrounded by council estates and poverty, he is constantly reminded of where he came from and continues to give back to his community through workshops and charity shows. This mentality has got him through some of the toughest times and where is today as a world renowned talent.

Renowned for wearing shorts, S-X’s passion for music runs deep from Phil Collins, ABBA through to Post Malone and Pharrell Williams of which he takes his inspiration. Music Week describes previous singles ‘Missing’, ‘Too Soon’, ‘Always Wrong’ and ‘Neither Would I’ as “a flavour of S-X’s cold hued, emotional sound and shares The Weeknd’s love of a big, sad melody”.

Now with the release of ‘Dangerous’ and 1.3 million monthly listeners on Spotify to his name, S-X is leading us out of summer with an undeniable track, which is set to be a hit and will be the first single to appear on his breakthrough album in 2021. With some big-name features planned, S-X is putting Wolverhampton on the map and setting his sights on superstardom. S-X will tour in 2021 and hopes to grace the stages at some of the U.K.’s biggest festivals.

The proud father of two has toured the US and Europe with singer-songwriter Lily Allen for a total of 36 shows and sold out his own live shows three months in advance across the U.K with special guest appearances from Lily Allen herself and JME. He has since appeared alongside KSI on Channel 4 Celebrity Gogglebox and is an ambassador for home team Wolverhampton Wanderers FC. S-X is clearly one to watch and is well on his way to being an international prospect for 2020 and beyond.

Listen to ‘Dangerous’ and watch the official music video out now [HERE].


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