FEATURING THEIR NEW ENDORSEE & SCHOOL OF ROCK INSTRUCTOR
OF ROCK BANDS KING FALCON & THE INOCULATED CANARIES
ESP Guitars, one of the world’s leading manufacturers of high quality electric and bass guitars today announced their new workshop series, featuring endorsee Michael Rubin, a School of Rock owner and instructor and the lead guitarist of NYC-based rock bands King Falcon and The Inoculated Canaries. Showcasing Rubin’s extensive guitar knowledge and teaching skills, the instructional video series will launch on October 23rd with a new lesson premiering on the first and third Friday of the month.
“I am absolutely ecstatic and proud to be joining the legendary brand ESP. Sponsorship is what every musician strives for, but to be invited on to the ESP roster is an honor,” comments Rubin on being the newest member of the ESP Guitars family (which boasts a number of notable artists including Metallica’s James Hetfield and Kirk Hammett, Ron Wood of The Rolling Stones, Tom Arya of Slayer, Madonna’s guitarist Monte Pittman, Glenn Tipton of Judas Priest, Brian “Head” Welch of Korn and Frank Bello of Anthrax.
Matt Masciandaro, President & CEO comments: “ESP works with many of rock’s leading guitarists, and Michael’s amazing technique, stylistic range, tone, and phrasing make him a welcome addition to our team.”
Tony Rauser- Director of Artist Relations, adds: “We are happy to welcome Michael Rubin of King Falcon to the ESP artist family! Michael’s unique and melodic playing style is showcased perfectly in his first ESP video lesson series.”
Michael Rubin’s passion for music began when he received a guitar for Christmas from his grandfather and by the age of 10, Michael was attending classes at School of Rock. The school had such a profound impact on Michael that he eventually became a co-owner of three of the New York area schools and a teacher/director for them.
At age 13, Rubin formed his band The Inoculated Canaries, a rock quartet where he is the lead singer, guitarist and main songwriter. In late 2019, Rubin formed a second band, King Falcon with drummer and fellow The Inoculated Canaries band member, James Terranova. The duo released their debut single “Shake, Shake, Shake” on April 3, 2020 with music producers HEAVY (Lovely the Band, Dirty Heads, Saint Motel, P.O.D.)
Creating and performing music with his bands is Michael’s greatest love, but teaching is something that Michael will never give up. With this new Guitar Workshop Series, Michael is very excited to be able to broaden out to a greater student audience.
“The team at ESP and I wanted to release a tutorial series for guitarists of all skill levels. Different positions, techniques and exercises selected to help you expand your knowledge of the fretboard. We focus on the practical applications of the techniques rather than just theory. Some of the topics I will cover in the initial workshops include: right and left hand technique, combining scale shapes and positions, phrasing and relative keys. There will also be plenty of analyzing and demonstrations of sections of popular songs. The goal is to have our ESP friends take these tips and tricks and translate them into their own styles,” says Michael.
Founded in 1975, the ESP Guitar Company is a leading global manufacturer of quality musical instruments. ESP brands include ESP Custom Shop, ESP Original Series, ESP/LTD Signature Series, ESP USA, ESP E-II, and LTD. Musicians who play ESP comprise some of the most well-known and influential artists in rock music history, including James Hetfield and Kirk Hammett (Metallica), George Lynch (Dokken/Lynch Mob), Ron Wood (The Rolling Stones), Glenn Tipton (Judas Priest), Alex Skolnick (Testament), Stephen Carpenter (Deftones), Richard Z (Rammstein), Gary Holt (Slayer/Exodus), and many others. For more information call 800-423-8388 or visit www.espguitars.com.
About KING FALCON:
King Falcon are an NYC based duo that emerged onto the music scene earlier this year with their debut single, “Shake, Shake, Shake”. The infectious track – with an instantly funky, sticky chorus (think Black Keys meets Cage The Elephant, with a touch of Tame Impala thrown in for good measure.) was composed by King Falcon’s Michael Rubin and James Terranova, along with music producers HEAVY (Lovely the Band, Dirty Heads, Saint Motel, P.O.D) and recorded at NRG studios in North Hollywood, CA. The video for the song was directed by Dale “Rage” Resteghini of Raging Nation Films. The band is scheduled to release new material early 2021.
About THE INOCULATED CANARIES:
The Inoculated Canaries is a NYC based rock band who have released two EP’s and opened for The Mowglis, COIN and have played ‘Cult of Personality’ live with Will Calhoun and Doug Wimbish of Living Colour. The band’s new single and video “Hypocrite”is a politically charged song, describing the “lying eyes” of politicians who are unambiguously responsive to what is going on in the world right now. “Hypocrite” was produced by Matt Squire (producer of Panic! at the Disco, The Used, Taking Back Sunday, Demi Lovato and more) and mastered by Howie Weinberg (15X Grammy Award-Winning mastering engineer with 32 Grammy nominations and over 200 Gold and Platinum records.)