Meet S-X
For those who don’t know about you and your music, tell us a little bit about who you are and where you’re from…
So, my name is Sam, or S-X, I’m a singer songwriter and producer from the amazing city of Wolverhampton. I used to only be a producer and made one of the biggest grime songs of all time “woooo riddim” – but now, 10 years later, I’m on a new road, writing and performing my own songs.
Describe your sound in three words…
Spacey, honest, colourful.
Who inspired you to start a career in music?
I’d say Timberland and Pharrell really, even though I started music in school and didn’t see it going anywhere at that time, I soon realised it was a possibility if I took it serious and it’s especially hard being from where I’m from.
Who are your biggest musical influences?
I’d say John Lennon, Pharrell (for fashion, music and writing for others), I love Sam Smith, Drake. I also love meditational instrumental music too, stuff that just take you to a place that no lyric or beat drop could take you.
Tell us about the writing and recording process for your new single/album…
I wrote In Real Life in March 2019 at my managers house in LA. It was produced and written within 15 minutes. Some songs just flow out of you that fast, it’s like a matrix simulation. For the album, that was mostly put together during the first 2020 lockdown. I had so much free time to experiment – so I did just that. I can’t wait for the fans to hear it.
What can we expect from your live shows?
Honestly, just the biggest vibes. Everyone who’s been to my shows know that there is a space for everyone, the older generation who love to listen and catch the vibes. Then there’s the younger generation who love to mosh and get involved. It’s just super high energy. I really can’t wait to be back performing safely 
What has been your biggest career highlight so far?
It would probably be the KSI track I produced and sang the chorus on, “Down Like that” featuring US artists Rick Ross and Lil Baby. That was a big leap for my career for sure.
Have you met anyone and been totally starstruck?
In like 2014/15, I was working closely with Cash Money, and while in LA – Slim, the CEO of Cash Money, introduced me to Floyd Mayweather, that was pretty surreal. I’m always in the studio or meeting big artists, so that’s pretty normal. but Floyd Mayweather… madness.
What’s on your playlists that people wouldn’t expect?
Probably something weird like Crystal Castles, I listen to a lot of Moby’s stuff. I sleep to his song “LA2” on repeat most nights.
When can we see you live?
As of right now, my tour is booked for May 2020. This has been rescheduled 3 times now due to COVID-19. So, the tickets are almost gone – hopefully you can make it and i hope to see you all there. Tickets are available from iamsx.com/tour.