“What an enlightening conversation,” BraveWords Founder/CEO “Metal” Tim Henderson says happily. “We’ve been honored to have a relationship with Rob and the band for nearly three decades, helping promote one of the greatest heavy metal bands in music history. But this is a side I’ve never witnessed, his new book Confess being a deeply personal moment for the Metal God and a must-read. We dig very deep into his past, gay marriage, Judas Priest at 50+, the new studio record and the fact that Stained Class and Van Halen I were released on the same day in 1978, so plenty of Eddie Van Halen idolization! I’m certain you’ll find the conversation as entertaining as I did! And how fitting is it that our first “Metalhead To Head” interview on Streaming For Vengeance is Judas Priest-related!”
The seed was planted in 1994 with the launch of Brave Words & Bloody Knuckles Magazine which ran for nearly 15 years and became the longest running and biggest hard rock and heavy magazine in Canadian history. At it’s peak, BW&BK produced 40,000 copies in 40 countries, almost every magazine containing a unique full-length CD sampler called KnuckleTracks, which included the finest heavy music of the day. The magazine interviewed and featured all the heavyweights of the genre including AC/DC, Metallica, Slayer, Led Zeppelin, Megadeth, Black Sabbath, Ozzy Osbourne, Iron Maiden, Judas Priest, Motörhead, KISS, King Diamond, Opeth, Dimmu Borgir, Sepultura, Iced Earth, In Flames, Behemoth, Slipknot and many more!
With the rapid spread of the world wide web, BraveWords.com was born in 2000 and quickly became the CNN of heavy metal. With its team of global writers and photographers, the site flourished with 24/7 updated news, features, reviews, audio, video and the Metal Market which has become instrumental for fans to find their favourite music. Today the site has seen a 25% increase in recent months and proudly serves 10,000 visitors a day from around the world; the top 5 countries being the United States, Canada, United Kingdom, Germany and Sweden. The site caters to a wide age demographic from the late teens into those metalheads in their 60s, with a nearly 50/50 between men and women. A true United Nations of heavy metal!
Over time, BraveWords has worked with with thousands of labels, bands, promoters, publicists, marketing companies around the world and its prolific partners include Iron Maiden’s Trooper Beer, Metal Reels Gaming, 70000 Tons Of Metal Cruise and Germany’s Summer Breeze Open Air.
25 years and counting, BraveWords wears their metal heart loudly on their sleeve, as they celebrate the greatest genre of music with the most dedicated and passionate fans on the planet!
About Michael Brandvold Marketing
From working with up-and-coming independent artists of all genres to overseeing online marketing for major acts like KISS, Britney Spears, and Dream Theater, Michael Brandvold’s impact on the modern music industry is without question. In addition to spearheading digital strategy creation and online social media management for bands, he has helped create marketing strategies that have made millions of dollars for clients.
Michael’s expertise was instrumental in growing and managing the KISS online community from its inception in 1998 to an enterprise generating millions of dollars every year and engaging more than a half-million visitors every month.
In addition to assisting with the band’s online community, Michael was also instrumental in the creation of the VIP Platinum Ticket Program, which was first implemented during KISS’ 2003 US tour. The concept granted the band’s biggest fans face-to-face access to the band, premium seating at shows, and exclusive autographed merchandise.
Over the years, Michael’s expertise has been put to use for a number of well-known companies like Universal Music Group, BMG/Sanctuary Records, Rhino Records, Playboy, Roadrunner Records, and Nuclear Blast Records.
In 2014, Michael published a revised edition of his book, KISS School of Marketing: 11 Lessons Learned While Working with KISS. The digital book quickly climbed to the number one spot on Noisetrade’s Business & Finance and Arts & Entertainment lists.