Aug. 4, 2022, LOS ANGELES – Billy Howerdel, the A Perfect Circle songwriter/multi-instrumentalist who released What Normal Was last month via Alchemy Recordings/BMG, has unveiled a new video from the “brooding” (Revolver) and “captivating” (Kerrang!) album, recruiting renowned fashion photographer Jordan Hemingway to create a clip for “Free and Weightless” (https://youtu.be/vfOY_cogv4s).
Hemingway’s unique aesthetic has seen the photographer/filmmaker profiled in several publications, with Dazed including him in their “Dazed 100,” saying he “captures the gothic, fetishistic side of fashion and subculture.”
The “Free and Weightless” video arrives as Howerdel recently wrapped up his first national tour in support of the recently released collection. The trek saw Howerdel joined by longtime collaborator, and What Normal Was co-producer, Danny Lohner (Nine Inch Nails) on guitar, with former A Perfect Circle drummer Josh Freese performing on several dates.
The 10-song What Normal Was has earned international accolades. BBC Radio 1 Rock Show host Daniel P. Carter said: “If you’re a huge fan of A Perfect Circle, you’re gonna love it hands down. Has shades of A Perfect Circle in there but also a lot of his early influences really coming through like The Cure, Depeche Mode, Echo & the Bunnymen.” Loudwire noted that Howerdel “paints a haunting visual with a dark palette” and Consequence described the sound as “electronic influences peer through… which percolates beneath ethereal guitar passages and Howerdel’s soothing vocals.”
New Jersey-born and Los Angeles-based vocalist, multi-instrumentalist, producer, and composer Billy Howerdel has quietly asserted himself as an alternative music auteur whose knack for massive hooks belies a keen emotional understanding and sonic acuity. Devoting his life to music after witnessing Pink Floyd live, he acted as something of a behind-the-scenes journeyman, working as an in-demand touring and studio tech for the likes of David Bowie, Guns N’ Roses, and Nine Inch Nails. Striking up a friendship with Maynard James Keenan when Tool opened for Fishbone (for whom Billy served as a tech), he occupied a room in a North Hollywood cottage with Maynard. Billy founded A Perfect Circle with Maynard in 1999. The group’s seminal full-length debut, Mer de Noms, went platinum and made history as the “highest Billboard Top 200 bow for a rock band’s debut.” They followed it with the platinum Thirteenth Step  and gold Emotive . The group made their return with 2018’s Eat The Elephant, marking their fourth consecutive Top 5 debut on the Top 200. In between, Billy’s music has also appeared in video games and on the big screen. During 2008, he made his first solo statement under the moniker Ashes Divide with Keep Telling Myself It’s Alright. In the next decade, the album quietly pervaded as a cult favorite with millions of streams. On his 2022 proper full-length solo debut, What Normal Was [Alchemy Recordings/BMG], he inhabits a space that’s reverent of his past, present, and future all at once. After all of these years, songs, and shows, Billy is ready to introduce himself.
About Alchemy Recordings
Alchemy Recordings was founded in 2020 by veteran concert promoter Danny Wimmer (Welcome to Rockville, Bourbon & Beyond, Aftershock and more) of Danny Wimmer Presents, the biggest independent promoter in the U.S. and Dino Paredes, President of Shelter Music (A Perfect Circle, Crowded House, Puscifer) and former American Recordings A&R executive. The label, distributed by BMG, is home to Puscifer, Billy Howerdel, The Black Queen, The Neverly Boys and more.