AS IT IS Release Music Video For ‘IDC, I CAN’T TAKE IT’

AS IT IS release music video for ‘IDC, I CAN’T TAKE IT!’

Following their return at the end of May (with their first music since 2018’s UK Top 40 album, ‘The Great Depression’) in the form of ‘IDGAF’ and follow up, ‘I Lie To Me’, earlier this month, As It Is last week released two brand new singles – ‘ILY, HOW ARE YOU?’ and ‘IDC, I CAN’T TAKE IT’.

The double single release being a ‘call and response’ pairing, with the band having written the songs back to back, with each delivering opposite perspectives. One is “I care a lot & and the other is ‘I couldn’t care less.” The take away being – wake up and put all your energy into the people, places and things that matter to you; as a friendly reminder that that’s what’s important.”

On the songs, the band share, ‘ILY, HOW ARE YOU?’ is a ‘check in’ anthem. It’s for everybody waking up and going through your day telling everybody you’re great, when you’re not. It’s still okay not to be okay. Check in on your friends.” While, “IDC, I CAN’T TAKE IT is a ‘fuck you’ party anthem. It’s for everybody going out of their way and caring the most but not getting the same in return. Some people won’t appreciate your presence until they feel the weight of your absence and that’s okay. Don’t let anyone take your peace. Let go, move on, and put yourself out of your own misery. It’s liberating.”

Following their triumphant return to stages at the Slam Dunk Festivals last weekend, the band have today shared the music video for ‘IDC, I CAN’T TAKE IT’, the sequel to last week’s clip for, ‘ILY, HOW ARE YOU?‘.

AS IT IS – ‘IDC, I CAN’T TAKE IT!’ (Official Music Video)
The four songs released so far, the first written with new guitarist, Ronnie Ish, will eventually be present on the band’s fourth album, due early next year. The three-piece finished tracking it earlier this week, notably the first time As It Is has released singles prior to having an album finished, laid out and conceptualised, which the band describe as “equal parts exciting and ‘I want to pull my eyes outta my sockets’, but it feels good to just do what we want, when we want, how we want, without overthinking it all.”
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