Arielle releases her new album titled Analog Girl In A Digital World today (Friday 7 May).
In the months leading up to the album, two new music videos have been released. The lead track, Peace of Mind, presented a glimpse in to the studio, and can be screened HERE. Arielle followed with a second single, Inside & Outside which can be viewed HERE.
“When I completed this album in October 2019, I never thought the world would change so drastically,” says Arielle. “I didn’t realise the words to Digital World, and having to rely on it for our connection would be so prevalent. I’m hoping this album brings peace, joy and excitement to whoever is listening, and makes them feel less alone, and more hopeful about where the world is going. Here’s to using the digital world for basic necessities, but going back to analog hugs and real connection and contact.”
Four livestream performances are planned in the coming months. The first, which will be exhibited on May 13 will capture Arielle performing the new album in its entirety. The second, planned for broadcast on June 17 will feature her last studio album Suspension/Dimension played from first note to last. The third which is scheduled for July 22 will present a set curated by Arielle featuring person favourites culled from her repertoire. The final livestream will be staged on August 19, presenting the artist performing with scaled back accompaniment.
Says Arielle – “For the first two streams, we chose to perform Analog Girl In A Digital World as well as Suspension/Dimension front to back. Since touring is out of the question, making sure that people could experience these albums the way they were intended meant a lot to me. Both albums feature succinct stories from beginning to end. Within the livestreams, I will be speaking about the meaning of the songs, and some of their deeper history to take people on a journey that has yet to be told about both of these albums, maybe even beyond what I could do live.” Each event will broadcast at 8PM local time in the U.K. and Eastern Standard.
There is something magical that surrounds Arielle’s presence whether in the flesh or as captured on the masters she’s created throughout her career. Her love of the arts was omnipresent in her life from the age of five, but the realised vision truly began to reach the ears, hearts and souls of a global audience when she began releasing repertoire independently in 2015. In some respects, she is from a past era, down to earth while connected to the discovery, exploration and dreams that were omnipresent in the lives of those from previous generations.
With the new album, she has never been truer to her love of the 60’s and 70’s, and the inspiration that lives in her art from a connection to this wondrous time. When asked how she hopes people perceive her and her art, she shares, “Like the little place in the forest you go when you need some time to breathe. It reminds you of home and makes you feel safe, but brings you some magic. Every time you go there, it comes back and stays with you for a while.”
With Analog Girl In A Digital World, Arielle set out to capture a current glimpse of the impact the music and feelings the Sixties and Seventies have indelibly left within her. The album was recorded half in analogue, half in digital, utilizing three separate studios. These were Welcome To 1979 in Nashville (a facility that truly provides artists with a pure solution to record to tape), Michael Wagner’s studio Wireworld also in Nashville, and The Bubble in Austin, Texas.
Arielle is a young woman who was born in the wrong generation. At times facing depression in being a child of the new millennium versus the boom of musically creativity that emerged in the Sixties and thrived through the Seventies. And on a broader basis, a time even earlier where things were done by hand, with a level of craft that couldn’t be hidden behind technology.
She offers, “I take and protect those principles inside my music.” And by extension she now looks towards finally presenting the guitar she’s been creating in partnership with Brian May for many years. The instrument is a hybrid of Arielle’s guitar and Brian’s core design that the duo collaborated on with one another. Arielle shares, “I’ve been playing my primary instrument for the last fourteen years.
“For the first 25 guitars sold, I will plant a tree,” says Arielle. I’ve been growing tone wood trees in my office for about 3 months starting from a seed. These are the very trees we musicians cut down for our guitars that sometimes take 60-100 years to reach maturity. I purchased an empty lot and will be planting these in Florida, so that in a few decades, they will be here protected, seen and admired. Once you break something down to its essence, it’s a lot easier to respect. After seeing how hard it is to even grow a tree seedling, I respect guitars a lot more now. How much time went into that life before it was cut down. I want that essence in the music. A portion of the proceeds from the four livestreams is will support this endeavour.
ABOUT THE TONEWOOD FOREST
The Tonewood Forest was founded in 2020, and is a non-profit dedicated to growing, planting and maintaining tree species specifically harvested for musical instruments, known as “tonewood” trees. These include mahogany, ebony, rosewood, koa, alder, birch and other endangered species of trees due to overharvesting. Plots of land have been purchased worldwide to have each of these species grow in their native environment, adding to the wildlife preservation and education.